The Spark
News, insights and commentary from NS
How to Prioritize Product Innovation Opportunities in 6 Steps
In a sea of promising ideas, how do you decide where to align your resources? This guide breaks down a proven 6-step framewor...
What Is the Role of Consumer Insights in Product Innovation?
Consumer insights shape product development by revealing the motivations, behaviors, and preferences that drive purchase deci...
CES 2018: A Viewpoint from NS
Bill Nottingham Managing Partner & VP, Growth Autonomous vehicles were the headline-grabbers at the 2018 Consumer Electro...
Let’s Change the World
Bill Nottingham is often asked to provide a tutorial to companies on how to be more innovative. If only it were that simple. ...
Connected Mobility: CES 2017 Was Filled with Moving Experiences
Nottingham Spirk The annual Consumer Electronics Show is so vast that everyone who attends can come away with different impre...
Cub Cadet HAULER: Innovative Versatility
MTD (Headquartered in Valley City, OH), owner of Cub Cadet lawn and garden tractors, is partnering with NS to develop new pro...
Shattered Glass: The Value of a “Soft Launch”
In May 2013, Bloomberg News declared that Google was “winning the innovation war against Apple.” Google is winning this war b...
HALO Bassinest: Innovative Solution for Co-Sleeping with Infant
HALO, the inventor of the SleepSack wearable blanket for infants, was founded by a couple who lost a child to Sudden Infant D...