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PACKH20

water transportation & storage innovation to ease the stress on women's bodies + reduce contamination

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TROY-BILT FLEX™

multifunction yard care system & edison award winner

  • DISRUPTIVE INNOVATION
  • INNOVATION WORKSHOPS
  • CONNECTED PRODUCTS
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When done right, disruptive innovation drives higher ROI than core or adjacent product development.

There are many reasons company leaders don't invest in disruptive innovation. It is perceived as risky, costly, and hard to measure. But Nottingham Spirk has spent 50 years perfecting the optimal approach to disruptive innovation across a variety of product categories. We call it Vertical Innovation and it takes place in our revolutionary Innovation Center in Cleveland, Ohio, which is large enough to house every resource and every type of product development and commercialization expertise that our project teams need. 

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Innovation Workshops are highly interactive ideation sessions designed to generate fresh perspectives and new thinking.

The purpose of an Innovation Workshop is to engage an interdisciplinary team from your company with Nottingham Spirk to solve a business challenge you are experiencing in a short timeframe. You’ll partner with an NS team of highly experienced members from each of our core Vertical Innovation™ disciplines, including Strategy, Insights, Design, Digital, Engineering and Sourcing.

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IoT is here to stay, and we help companies rise to the challenge.

One of the biggest mistakes companies make when it comes to developing connected products is focusing too much on the technology. That might sound counter-intuitive, but Nottingham Spirk's approach to incorporating digital technologies into products is to focus less on the tech and more on the use case. What business problem or consumer problem is being solved? And how does technology enable that? 

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FEATURED VIDEO: Return on Innovation

8 Steps to Commercialize Innovation

To win in Industry 4.0, manufacturers need to change their approach to innovation. In particular, they must shift their focus from improving existing products and processes to developing genuinely new ones that target an unmet need in the market or value chain.

As for how they do it, the best way is to view innovation as a journey — one that begins with ideation but goes on to feature a series of continuous, iterative steps all pointing toward the same ultimate goal: commercialization.

PRODUCT CATEGORIES

From Design to Delivery
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CPG

HEALTH/BEAUTY
HOUSEHOLD
SPORTS/OUTDOORS

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Manufacturing
MANUFACTURING

MEDICAL DEVICE
INDUSTRIAL
BUILDING/CONSTRUCTION

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Packaging_Design
PACKAGING

FOOD/BEVERAGE
PHARMACEUTICAL
RETAIL

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THE NOTTINGHAM SPIRK DIFFERENCE

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Let's talk about how Nottingham Spirk can help you design & commercialize the next breakthrough innovation.
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