There are many reasons company leaders don't invest in disruptive innovation. It is perceived as risky, costly, and hard to measure. But Nottingham Spirk has spent 50 years perfecting the optimal approach to disruptive innovation across a variety of product categories. We call it Vertical Innovation and it takes place in our revolutionary Innovation Center in Cleveland, Ohio, which is large enough to house every resource and every type of product development and commercialization expertise that our project teams need.
The purpose of an Innovation Workshop is to engage an interdisciplinary team from your company with Nottingham Spirk to solve a business challenge you are experiencing in a short timeframe. You’ll partner with an NS team of highly experienced members from each of our core Vertical Innovation™ disciplines, including Strategy, Insights, Design, Digital, Engineering and Sourcing.
One of the biggest mistakes companies make when it comes to developing connected products is focusing too much on the technology. That might sound counter-intuitive, but Nottingham Spirk's approach to incorporating digital technologies into products is to focus less on the tech and more on the use case. What business problem or consumer problem is being solved? And how does technology enable that?
To win in Industry 4.0, manufacturers need to change their approach to innovation. In particular, they must shift their focus from improving existing products and processes to developing genuinely new ones that target an unmet need in the market or value chain.
As for how they do it, the best way is to view innovation as a journey — one that begins with ideation but goes on to feature a series of continuous, iterative steps all pointing toward the same ultimate goal: commercialization.