There are many reasons company leaders don't invest in disruptive innovation. It is perceived as risky, costly, and hard to measure. But Nottingham Spirk has spent 50 years perfecting the optimal approach to disruptive innovation across a variety of product categories. We call it Vertical Innovation and it takes place in our revolutionary Innovation Center in Cleveland, Ohio, which is large enough to house every resource and every type of product development and commercialization expertise that our project teams need.
The purpose of an Innovation Workshop is to engage an interdisciplinary team from your company with Nottingham Spirk to solve a business challenge you are experiencing in a short timeframe. You’ll partner with an NS team of highly experienced members from each of our core Vertical Innovation™ disciplines, including Strategy, Insights, Design, Digital, Engineering and Sourcing.
One of the biggest mistakes companies make when it comes to developing connected products is focusing too much on the technology. That might sound counter-intuitive, but Nottingham Spirk's approach to incorporating digital technologies into products is to focus less on the tech and more on the use case. What business problem or consumer problem is being solved? And how does technology enable that?
REACH, or Readiness Evaluation and Category Horizon, is a new heuristics offering from the innovation experts at Nottingham Spirk (the longest standing innovation firm in the US). Designed to provide companies a low-cost way to vet a product concept or market before the business invests further. During this high-value engagement, our team will conduct a thorough heuristic and market evaluation of either an existing product concept or a competitor product, backed by a report that can be shared with your company stakeholders to gain organizational alignment on next steps.
Have a product in mind? Let's get started.