Nottingham Spirk Blog

    Open Innovation: Insights Provide a Roadmap from Ideation to Innovation

    In this NS roundtable discussion, our in-house Insights Teams discusses how our Vertical Innovation process relies heavily on consumer insights.

    MIT Sloan: Working Together Management

    Bill Nottingham attended an MIT Sloan workshop led by Senior Lecturer Douglas Ready, and picked up some new perspectives on assembling creative teams.

    Innovation Insight: SmartMouth™ Mouthwash Delivery System

    Innovative design is truly customer-centric, as explained in this article about the Nottingham Spirk developed SmartMouth packaging and delivery system.

    Creative Collisions: The spark of inspiration for Vertical Innovation™

    The spark of inspiration for Vertical Innovation™ can be what we call "creative collisions," because it hints at the messy nature of innovation.

    HALO Bassinest: Innovative Solution for Co-Sleeping

    The HALO Bassinest Swivel Sleeper is the only infant bassinet that moves to bring the baby closer to you.

    Zurn Aquasense : Sometimes The Best Technology Is Hidden

    Elevating brands above the competition through the vertical innovation process of research and delivery.

    Revolutionary Lawn Spreader

    One of our business inventions is now available at national retail stores. The Scotts Snap™ System is a combination self-sealing cartridge and revolutionary spreader.