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Five Reasons to Innovate in an Uncertain Economy

Five Reasons to Innovate in an Uncertain Economy

Nottingham Spirk has identified five reasons why your company should innovate when the economy is uncertain or sluggish.
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Improving the Product Development Process

Improving the Product Development Process

Vertical Innovation promotes a product development process that focuses on creating products that match the needs of the end-user.
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Open Innovation: Insights Provide Roadmap from Ideation to Innovation

Open Innovation: Insights Provide Roadmap from Ideation to Innovation

In this NS roundtable discussion, our in-house Insights Teams discusses how our Vertical Innovation process relies heavily on consumer insights.
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MIT Sloan: Working Together Management

MIT Sloan: Working Together Management

Bill Nottingham attended an MIT Sloan workshop led by Senior Lecturer Douglas Ready, and picked up some new perspectives on assembling creative teams.
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Innovation Insight: SmartMouth™ Mouthwash Delivery System

Innovation Insight: SmartMouth™ Mouthwash Delivery System

Innovative design is truly customer-centric, as explained in this article about the Nottingham Spirk developed SmartMouth packaging and delivery system.
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Creative Collisions: The spark of inspiration for Vertical Innovation™

Creative Collisions: The spark of inspiration for Vertical Innovation™

The spark of inspiration for Vertical Innovation™ can be what we call "creative collisions," because it hints at the messy nature of innovation.
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HALO Bassinest: Innovative Solution for Co-Sleeping

HALO Bassinest: Innovative Solution for Co-Sleeping

The HALO Bassinest Swivel Sleeper is the only infant bassinet that moves to bring the baby closer to you.
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Zurn Aquasense : Sometimes The Best Technology Is Hidden

Zurn Aquasense : Sometimes The Best Technology Is Hidden

Elevating brands above the competition through the vertical innovation process of research and delivery.
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Revolutionary Lawn Spreader

Revolutionary Lawn Spreader

One of our business inventions is now available at national retail stores. The Scotts Snap™ System is a combination self-sealing cartridge and revolutionary spreader.
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