Our Vertical Innovation™ process relies heavily on market and consumer research — not just at the outset, but throughout the project. Members of our in-house Insights team — Amanda Beacher, Stephanie..
Read MoreOur Vertical Innovation™ process relies heavily on market and consumer research — not just at the outset, but throughout the project. Members of our in-house Insights team — Amanda Beacher, Stephanie..
Read MorePlenty of companies talk about “customer-centered design,” but often what they mean is “designed to suit what we want customers to want,” not necessarily what the customers actually need. Innovative..
Read MoreHackathons are popular, but are they useful? In an essay titled, “Why Hackathons are Bad for Innovation,” a consultant and an MIT lecturer made a point about these brainstorming sessions, and about..
Read MoreHALO, inventor of the SleepSack wearable blanket for infants, was founded by a couple who lost a child to Sudden Infant Death Syndrome. We were thrilled and honored when they approached us about..
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