Nottingham Spirk Blog

Open Innovation: Insights Provide a Roadmap from Ideation to Innovation

on March 06, 2017

Our Vertical Innovation™ process relies heavily on market and consumer research — not just at the outset, but throughout the project. Members of our in-house Insights team — Amanda Beacher, Stephanie..

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MIT Sloan: Working Together Management

on December 20, 2016

By Bill Nottingham

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Innovation Insight: SmartMouth™ Mouthwash Delivery System

on March 28, 2016

Plenty of companies talk about “customer-centered design,” but often what they mean is “designed to suit what we want customers to want,” not necessarily what the customers actually need. Innovative..

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Creative Collisions: The spark of inspiration for Vertical Innovation™

on February 01, 2016

Hackathons are popular, but are they useful? In an essay titled, “Why Hackathons are Bad for Innovation,” a consultant and an MIT lecturer made a point about these brainstorming sessions, and about..

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HALO Bassinest: Innovative Solution for Co-Sleeping

on December 09, 2014

HALO, inventor of the SleepSack wearable blanket for infants, was founded by a couple who lost a child to Sudden Infant Death Syndrome. We were thrilled and honored when they approached us about..

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