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The Secret to Innovation is ‘Vertical Innovation®’

With a 95 percent commercialization rate across more than 1,550 patents, the EY-Nottingham Spirk Innovation Hub is the most i...

Five Reasons to Innovate in an Uncertain Economy

We’ve identified five reasons why an uncertain economy is an ideal time to double down on innovation. Nottingham Spirk 1. Lea...

Improving the Product Development Process

Vertical Innovation® offers a comprehensive product development process resulting in breakthrough products. Nottingham Spirk ...

MIT Sloan: Working Together Management

Bill Nottingham Managing Partner & VP, Growth Last month I attended an MIT Sloan Executive Education program called “Buil...

Creative Collisions: The Spark of Inspiration for Vertical Innovation®

Nottingham Spirk Hackathons are popular, but are they useful? In an essay titled, “Why Hackathons are Bad for Innovation,” a ...

HALO Bassinest: Innovative Solution for Co-Sleeping with Infant

HALO, the inventor of the SleepSack wearable blanket for infants, was founded by a couple who lost a child to Sudden Infant D...

Zurn Aquasense: Sometimes the Best Technology is Hidden

Zurn tasked Nottingham Spirk to create a visually modern sensor faucet that would elevate Zurn's product portfolio above othe...