Vertical Innovation promotes a product development process that focuses on creating products that match the needs of the end-user.

In this NS roundtable discussion, our in-house Insights Teams discusses how our Vertical Innovation process relies heavily on consumer insights.

Bill Nottingham attended an MIT Sloan workshop led by Senior Lecturer Douglas Ready, and picked up some new perspectives on assembling creative teams.

Innovative design is truly customer-centric, as explained in this article about the Nottingham Spirk developed SmartMouth packaging and delivery system.

The spark of inspiration for Vertical Innovation™ can be what we call "creative collisions," because it hints at the messy nature of innovation.

The HALO Bassinest Swivel Sleeper is the only infant bassinet that moves to bring the baby closer to you.

Elevating brands above the competition through the vertical innovation process of research and delivery.

One of our business inventions is now available at national retail stores. The Scotts Snap™ System is a combination self-sealing cartridge and revolutionary spreader.