Bill Nottingham shares his thoughts on how to achieve "perpetual disruption" by increasing creativity to innovate over and over again.

At Nottingham Spirk we take a creative approach to business. And we can learn about innovation and collaboration from musicians.

We use the Atlantic's recent article on Google X's secretive "moonshot factory" as an opportunity to comment on radical creativity.

Pixar’s success was very much on our minds when we established our Innovation Center in a grand former church in 2005.

Nottingham Spirk’s Vertical Innovation process relies on a flat management structure and a team-based approach to projects.

When hiring for creativity, we don’t spend a lot of time talking about the applicant’s resume. We’re more interested in what drives them.

Read why Steve Minter refers to Nottingham Spirk as "The Church of the Game Changer" in Industry Week.