The Spark
News, insights and commentary from NS
Remote or In-Office: Does One Promote More Innovation Than the Other?
Nottingham Spirk During the pandemic, companies that offered limited or non-existent remote working opportunities were forced...
John Nottingham at Innovation Intersection
Nottingham Spirk “People say innovation is risky, but the riskiest thing is not to innovate.” Nottingham Spirk Co-CEO John No...
Measure Your Innovation Capability
“Without data, you’re just another person with an opinion.” ― W. Edwards Deming Nottingham Spirk When it comes to organizatio...
Innovation is an “Infinite Game”
Bill Nottingham | Smart Business Cleveland Swimmers Michael Phelps and Chad le Clos appeared in one of the most memorable ima...
Five Scenarios Suggesting You Need a New Category Strategy
Nottingham Spirk’s PathFinder™ white space analysis program helps companies launch new businesses — and it isn’t just for tho...
The Business of Play: Bill Nottingham and Brent Bushnell
Brent Bushnell is CEO of Two Bit Circus, which creates “entertainment that is imaginative and interactive, blurring the line ...
Your Not-To-Do List: More Phrases That Stifle Innovation
Nottingham Spirk A recent post at FastCompany.com, titled “These Three Phrases Are Killing Innovation at Your Workplace,” gen...
Close the Innovation Gap: Strategic Alignment vs. “Random Acts of Innovation”
Survey reveals that many companies grasp concepts but still struggle with implementation Nottingham Spirk We appreciate repor...
Let’s Change the World
Bill Nottingham is often asked to provide a tutorial to companies on how to be more innovative. If only it were that simple. ...
Leadership By Design: Views from the Montgomery Summit
To foster innovation, executives need to be responsive as well as decisive. Nottingham Spirk Spencer Rascoff at the Montgomer...
Disruptive Product & Business Innovation Go Hand in Hand
Ideating is just the start. Can you identify and overcome the internal obstacles in the complex, winding path to market? Nott...
What Does Customer Service Have to Do with Innovation? Everything.
Nottingham Spirk You return to your car and find that you’ve locked the keys insides, or lost them — what do you do? Most lik...
Successful Partnerships Get Innovations to Market
AdvertisingAge asked Nancy Hill, president of the American Association of Advertising Agencies, for her thoughts on improving...
Master Of Invention John Spirk On Why Small Businesses Need Less U.S. Regulation
Vanna Le | Forbes On March 26–28, Forbes will host its first Reinventing America Summit in Chicago, Illinois, a congress of m...
Sales Growth Driven by Innovation
Nottingham Spirk Scotts credits their new Snap fertilizer system — developed by Nottingham Spirk — with helping to drive a 14...