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Sales Growth Driven by Innovation

Scotts credits their new Snap fertilizer system – developed by Nottingham Spirk – with helping to drive a 14% increase in sales growth in consumer spreader purchases plus higher than anticipated fertilizer purchases.

Although most consumers had never heard of Snap before March, it already represented nearly 25% of all new spreader sales heading into May.

Scotts came to Nottingham Spirk in 2010 to help them reinvigorate its fertilizer business. We applied our proven vertical innovation process and Snap is the result.

We’d like to congratulate Scotts on the great advertising and in-store promotion campaigns they’ve implemented to support Snap and wish them continued growth and profitable success with the Snap product line.

Topics: News, Scotts Miracle-Gro, spreader sales, business innovation, consumer product design, scotts snap, lawn spreader, sales growth

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