Nottingham Spirk
What makes a lawn care innovation desirable?
There are plenty of lawn care opinions, but we think our client Scotts Miracle-Gro summed it up: “When we make something easier and less time-consuming, we think we have a good innovation.” Scotts was referring to their new Snap-Pac fertilizer spreader system in a recent article in Crain’s.
The Snap earned high scores from consumers for its ease of use, speed and simplicity.
Improved profit margins helped lawn and garden giant Scotts Miracle-Gro push through a late-breaking gardening season to grow earnings 50 percent in its second quarter, the company told investors Tuesday.
About Nottingham Spirk
Nottingham Spirk is a world-class product innovation firm with an unrivaled record of developing and commercializing disruptive consumer products, medical devices, digital IoT products and connected industrial products. We collaborate with Fortune 1,000 companies, middle market companies and funded venture companies to discover, design and execute product innovation programs and strategic business platforms that will delight customers, grow markets, and generate new revenue streams. Learn more about our innovation approach.
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