Retail Packaging Design Trends
Buyers expect packaging that lives up to your brand’s promise.
Product design and development is one part of the story, but don’t make the mistake of minimizing how important packaging can be. If your product design takes cues from minimalism, your packaging probably should, too. Similarly, a luxury product may confuse buyers if the packaging doesn’t live up to the high standards they rely on from your brand as a whole.
The symbiotic relationship between product and packaging is important, but additional factors also play a major role in buyer decisions. According to research conducted by Nielsen, 66% of consumers across the globe said they would pay more for sustainable brands. Shockingly, that statistic goes up to 73% if you consider only Millennials. Low prices don’t automatically win like they once did.