WHITE SPACE ANALYSIS

Nottingham Spirk's PathFinder™ program is a 3-month brand innovation process designed to analyze white space and uncover opportunities for growth. 

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Find Your Path to Growth

Our PathFinder™ program results in a robust product and/or service roadmap in a given topic area. 

White space analysis is grounded in deep research and analysis by NS team members across disciplines. Our insights team utilizes initial research to form a baseline understanding of the industry and/or category. The design and engineering teams study competitive landscape, retail opportunities and emerging technologies. Our social media research and gap analysis reveals customer and end-user pain points and unmet needs. Collectively, this information allows us to identify white space large growth opportunities and a robust product/service roadmap.

Research Methods

White Space Analysis for a Strategic Growth Platform

Nottingham Spirk's insights team dives deep into your market - or prospective new market - in a variety of ways to ensure you uncover and quantify every unforeseen business opportunity. Below is a list of our research methodologies for white space analysis:

Consumer Workshopping

Patent Analysis

Competitive Assessment

In-Home Visits

Start-Up Research

SME Interviews

Social Media Analysis

Trends Research

Retail Store Audits

Usability & Human Factors

Emerging Technology Landscape

Biomimicry Analysis

 

The final deliverable of our PathFinder™ program is a meticulously detailed product or service innovation roadmap for your company to execute, based on quantifiable market data to help you make your business case.

LET'S WORK TOGETHER

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case studies

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SMARTMOUTH

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CONTACT US

Learn how Nottingham Spirk can design and commercialize your next breakthrough innovation.