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Pathfinder Innovation Identification

NOTTINGHAM SPIRK'S PATHFINDER™ PROGRAM IS A RAPID 3-MONTH INNOVATION IDENTIFICATION PROCESS DESIGNED TO ANALYZE WHITE SPACE AND UNCOVER OPPORTUNITIES FOR GROWTH.

Nottingham Spirk Pathfinder Program - White Space Analysis
NS PathFinder is a rapid innovation identification program

Find Your Path to Growth

Our NS PathFinder™ program results in a robust product and/or service roadmap in a given topic area. 

White space analysis is grounded in deep research and analysis by NS team members across disciplines. Our insights team utilizes initial research to form a baseline understanding of the industry and/or category. The design and engineering teams study competitive landscape, retail opportunities and emerging technologies. Our social media research and gap analysis reveals customer and end-user pain points and unmet needs. Collectively, this information allows us to identify white space large growth opportunities and a robust product/service roadmap.

Thinking about innovations for a potential business asset? Do your Innovation Due Diligence.

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Five scenarios suggesting you need a new category strategy

What happens when your category is not growing—or even declines? Being number one in a declining market isn’t a great place to be.

case studies

Sterifre Aura - Innovative Medical Device Disinfectant System

STERIFRE MEDICAL

MEDICAL DEVICE DISINFECTANT SYSTEM FOR HEALTHCARE FACILITIES

NS developed the hardware for the Vero predictive maintenance system

NIKOLA LABS PREDICTIVE MAINTENANCE

PFM SENSOR SYSTEM MONITORS HEAVY MACHINERY

atHand-Medical-Product-Innovation

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THE ONLY ADJUSTABLE BEDSIDE TABLE WITH BUILT-IN LIGHTS, POWER, USB AND STORAGE

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Learn more about Nottingham Spirk's solutions for your company's innovation needs.