Product Design for the Future
IoT is here to stay, and we help companies create robust digital experiences.
One of the biggest mistakes companies make when it comes to developing smart connected products is focusing too much on the technology. That might sound counter-intuitive, but Nottingham Spirk's approach to integrating digital and IoT technologies into products is to focus less on the tech and more on the use case. What business problem or consumer problem is being solved? And how does technology enable that? Because our innovation solutions are rooted in insights, we always begin with a problem and evaluate the many ways that the problem can be solved. Technology is simply the vehicle by which problems are solved today, more often than ever before.