PHARMACEUTICAL PACKAGING INNOVATIONS
The patient experience is front and center in today’s pharmaceutical packaging market.
Recent trends in pharmaceutical packaging revolve mostly around how to improve the patient experience through avenues like medication adherence and integration within the larger healthcare ecosystem. There is also significant pressure being placed on packaging manufacturers to use environmentally-friendly materials, both from a sustainability and recyclability standpoint.
While technology is making an impact in the pharmaceutical packaging industry, it’s mostly on the manufacturing side - like, for example, recent changes to pharmaceutical packaging serialization and barcode requirements implemented by the FDA. Some manufacturers are applying tech directly to the packaging itself to benefit the consumer; things like loud speakers within packaging to read instructions aloud to a patient, or a connected medication dispenser that shares data between the patient, doctor and pharmacist to improve adherence rates and health outcomes.