FOOD AND BEVERAGE PACKAGING TRENDS
While taste and freshness are vital, “clean” packaging is becoming more important to modern food and beverage consumers.
When it comes to food and beverage, taste is of utmost importance to the consumer. Regardless of how healthy, sustainable or innovative a food or beverage product is, a consumer is unlikely to purchase it again if it doesn’t taste good. Consequently, the goal of packaging manufacturers for centuries has been to preserve the taste of food or drink - the longer, the better. However, recent trends show that consumers expect delicious, nutritious and long-lasting food and beverage products without the use of unnatural ingredients and preservatives that have become standard in our society.
Taking it a step further, the "clean label movement" is gaining steam with consumers as well. Millennials especially want transparency with regards to ingredients used in food and beauty products, and they've begun to expect the same from the packaging as well. Research shows that 71% of grocery shoppers agree that healthy foods and beverages should use healthy packaging materials, too.