HOUSEHOLD GOODS

Capitalize on the popularity of smart technology and connected homes in one of the fastest growing consumer products categories: household goods.

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A GROWING CPG MARKET

The popularity of "smart" tech is driving most of the growth in household goods.

It’s good to be in the household products industry right now. The category is growing at a faster pace than most of its CPG counterparts, like electronics and apparel, and much of that growth can be attributed to increasingly popular and profitable smart home products. According to research conducted by NPD Group, 1 in 5 US consumers own a smart speaker and at least one smart home product. Instead of developing your own standalone digital home ecosystem, brands should develop tech products that integrate with popular smart home operating systems that already exist. Consumers savvy enough to set up smart homes crave a seamless experience across product categories; the smart ceiling fan should be operable in the same OS as the smart garage, for example. 

Another interesting trend taking place in household goods is the increasing average selling price (ASP) of small appliances. Stick vacuums on average cost 12% more than they did one year ago, and countertop coffee makers are up 17%. Experts believe that the next big wave of household innovations will occur in the kitchen; consider the sous vide, the Instant Pot, and of course the Keurig as examples of innovation happening in the heart of the home. This growth is expected to continue, and manufacturers within this space should be considering what role their products could play in this evolving market long-term.

START THE CONVERSATION

halo-bassinest-home-is-where-the-heart-isHOME IS WHERE THE HEART IS

NS gets products to market and into people's homes.

Nottingham Spirk’s approach to household innovation always includes deep research, insights and analysis of  how real people use products in their homes. Partnering with us gives you the best chance to get a successful household goods product to market. Our experience in CPG, sports products, medical device and retail packaging lends itself well to the nuances of the household goods market, an area in which we've excelled as an organization. 

LET'S WORK TOGETHER

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SIMILAc: SimplySmart

Innovation is not a thing we do on Thursday

"It’s the concept that we’ve been refining over the years, we call it creative collisions. You think about two completely opposite things, like a bed pan and a wagon, and you put them together. Think about how many things you could pull [together] that don’t make any sense, but they create something truly new. You’ve got to be relentless. It’s like working out. The gym is the most packed on January 2. Come March, it’s like there’s nobody there. You gotta keep going."

EXPLORE OUR WORK

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HYDROS

A WATER FILTER THAT WORKS 5X FASTER THAN LEADING COMPETITORS

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TROY-BILT FLEX

A WHOLE NEW APPROACH TO YARD CARE

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SWIFFER SWEEP + VAC

SWIFFER INNOVATION LEADS TO FIRST GROCERY CHANNEL VACUUM

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Learn how Nottingham Spirk can help you design and commercialize your next household product.