Nottingham Spirk Blog

The 95% Commercialization Solution

on September 13, 2019

Note: This commercialization article was originally published by the National Academy of Inventors in Technology & Innovation (20.4), and was one of their most popular downloads. Available in full on

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Take Risks & Rock! — What Innovators & Musicians Have in Common

on July 11, 2018

by Bill Nottingham

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Open Innovation: Insights Provide a Roadmap from Ideation to Innovation

on March 06, 2017

Our Vertical Innovation™ process relies heavily on market and consumer research — not just at the outset, but throughout the project. Members of our in-house Insights team — Amanda Beacher, Stephanie..

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Creative Collisions: The spark of inspiration for Vertical Innovation™

on February 01, 2016

Hackathons are popular, but are they useful? In an essay titled, “Why Hackathons are Bad for Innovation,” a consultant and an MIT lecturer made a point about these brainstorming sessions, and about..

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Innovation is not a thing we do on Thursday

on January 28, 2016

Nottingham Spirk co-founder John Nottingham and Vice President Bill Nottingham spoke about innovation recently at Cleveland’s venerable City Club. Here are some highlights.

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