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How to Build a Product Launch Strategy

Most product leaders treat launch planning as a downstream activity, something that kicks in after development wraps up. But ...


Improving the Product Development Process

Vertical Innovation® offers a comprehensive product development process resulting in breakthrough products. Nottingham Spirk ...


A Little Empathy Goes a Long Way — and Trust Goes Even Farther

Bill Nottingham Managing Partner & VP, Growth Innovation requires risks. Does your culture encourage or discourage people...


Vertical Innovation®

For over 50 years, we’ve honed a unique process we call Vertical Innovation® — the alignment of resources and culture. Resour...