Vertical Innovation promotes a product development process that focuses on creating products that match the needs of the end-user.

We like GM's policy of no looking at smartphones on the way to a meeting. We find ideas often take shape in the moments between meetings.

At Nottingham Spirk we understand that innovation requires risk, so our workplace culture cultivates empathy and trust to encourage creativity.

Vertical Innovation is the alignment of resources and culture - possible because we’ve brought all of this under one roof in our Innovation Center.