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Improving the Product Development Process

Vertical Innovation promotes a product development process that focuses on creating products that match the needs of the end-user.

Seize the Moment Between Meetings, That's When Ideas Take Shape 

We like GM's policy of no looking at smartphones on the way to a meeting. We find ideas often take shape in the moments between meetings.

A little empathy goes a long way–and trust goes even farther

At Nottingham Spirk we understand that innovation requires risk, so our workplace culture cultivates empathy and trust to encourage creativity.

Vertical Innovation®

Vertical Innovation is the alignment of resources and culture - possible because we’ve brought all of this under one roof in our Innovation Center.