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Does brainstorming work? Only as part of a larger strategy.

“Brainstorming” is one of the most misunderstood and misapplied concepts in business. Does it work? It depends on what you mean by it.

Give It to Me Straight: Five Words That Are Overused in the Office

In a recent article, Inc. published the Top 31 Buzzwords That Employees Truly Hate. We wanted to take a deep dive into our five favorites. Let’s unpack. 

TEDxAsburyPark Preview with John Nottingham on “Getting to Wow”

Listen to John Nottingham’s interview on the podcast “Expert Open” with TEDx AsburyPark founder, Brian Smiga, in advance of his TEDxAsburyPark Talk.

3 Tips for Perpetual Disruption and Increasing Innovation Success

Bill Nottingham shares his thoughts on how to achieve "perpetual disruption" by increasing creativity to innovate over and over again.

Creative Collisions: The spark of inspiration for Vertical Innovation™

The spark of inspiration for Vertical Innovation™ can be what we call "creative collisions," because it hints at the messy nature of innovation.

Innovation is not a thing we do on Thursday

John and Bill Nottingham talk about business innovation ideas, creativity and inspiration at Cleveland's venerable City Club.

Millennials Are Changing Corporate Structure — for the Better

This article describes how millennials in the workplace are changing corporate structure and management style.

Maintaining The Culture of Creativity

Nottingham Spirk’s Vertical Innovation process relies on a flat management structure and a team-based approach to projects.