“Brainstorming” is one of the most misunderstood and misapplied concepts in business. Does it work? It depends on what you mean by it.

Nottingham Spirk is always exploring new avenues for innovation, and XR and mixed-reality technologies offer intriguing possibilities for collaboration.

In this article, Nottingham Spirk reveals how to look beyond established competitors to other industries for disruptive innovation opportunities.

We find Vulture.com's profile of Marvel Comics legend Stan Lee and the so-called Marvel Method an intriguing glimpse into the process of innovation.