As the lines blur between the physical & the digital, virtual reality and augmented reality can provide tools that will impact every industry.

Nottingham Spirk is always exploring new avenues for innovation, and XR and mixed-reality technologies offer intriguing possibilities for collaboration.

Nottingham Spirk looks at some recent trends in consumer product innovation and development that are likely to remain important in the foreseeable future.

Virtual & Augmented Reality really is coming. At NS, we've found success by finding applications for the tech that will be meaningful to users.