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    Does brainstorming work? Only as part of a larger strategy.

    “Brainstorming” is one of the most misunderstood and misapplied concepts in business. Does it work? It depends on what you mean by it.

    3 Tips for Perpetual Disruption and Increasing Innovation Success

    Bill Nottingham shares his thoughts on how to achieve "perpetual disruption" by increasing creativity to innovate over and over again.

    Get Out for a New Perspective

    Bill Nottingham has found that getting out of the office — for trade shows, conferences and other events — has been an important way to keep up with industry trends.