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Ditto, Developed with NS, Debuts the "Future of Sewing" During NYFW

JOANN, SINGER, and Nottingham Spirk debut Ditto, the first disruptive sewing technology in 160 years, at New York's Fashion Week.

What to Consider Beyond “How Long Should a Focus Group Last?”

How long should a focus group last? Insights strategist Josette Galiano elevates the inquiry and offers her expert perspective.

Open Innovation: Insights Provide Roadmap from Ideation to Innovation

In this NS roundtable discussion, our in-house Insights Teams discusses how our Vertical Innovation process relies heavily on consumer insights.