At Nottingham Spirk we take a creative approach to business. And we can learn about innovation and collaboration from musicians.

NBC News feature story on innovation brewing in Cleveland. John Nottingham & John Spirk discuss how the next 40 years are going to be unbelievable.

The Invention Machine, as referred to by Dan Alexander in Forbes, was originally fired up by Nottingham and Spirk in a garage in 1972 in Cleveland, Ohio.