Nottingham Spirk Blog

Recently we asked four of our associates to discuss packaging design innovation and trends. The informal roundtable discussion reminded us of microinteractions, a concept rooted in web and app..

Packaging World, the leading trade publication for the packaging industry, recently praised the Triumph’s SmartMouth Mouthwash bottle, designed by Nottingham Spirk, for claiming the Bernard M. Seid..

Plenty of companies talk about “customer-centered design,” but often what they mean is “designed to suit what we want customers to want,” not necessarily what the customers actually need. Innovative..