Nottingham Spirk Blog

Microinteractions in Packaging Design: Detail-Oriented Design Pays Off

on October 31, 2016

Recently we asked four of our associates to discuss packaging design innovation and trends. The informal roundtable discussion reminded us of microinteractions, a concept rooted in web and app..

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From "it can't be done" to "best of show": The journey of the innovative SmartMouth Mouthwash dual-bottle design

on October 03, 2016

Packaging World, the leading trade publication for the packaging industry, recently praised the Triumph’s SmartMouth Mouthwash bottle, designed by Nottingham Spirk, for claiming the Bernard M. Seid..

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Innovation Insight: SmartMouth™ Mouthwash Delivery System

on March 28, 2016

Plenty of companies talk about “customer-centered design,” but often what they mean is “designed to suit what we want customers to want,” not necessarily what the customers actually need. Innovative..

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