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Microinteractions in Packaging Design: Detail-Oriented Design Pays Off

This informal roundtable discussion of packaging design innovation and trends revealed the importance of consumer “microinteractions.”

From "it can't be done" to "best of show": SmartMouth package design

Nottingham Spirk developed a dual-chamber bottle for SmartMouth Mouthwash, resulting in the Bernard M. Seid Best of Show Award.

Innovation Insight: SmartMouth™ Mouthwash Delivery System

Innovative design is truly customer-centric, as explained in this article about the Nottingham Spirk developed SmartMouth packaging and delivery system.