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For true disruption, be “Gritty” in your approach

Here's what Philiadelphia Flyer's mascot Gritty can teach everyone about ideating and launching disruptive products. Learn more.

Your Not-To-Do List: More phrases that stifle innovation

Nottingham Spirk weighs in on seemingly innocent phrases we hear from partner-clients that dismiss new ideas and stifle their ability to innovate.

Musings: Where Do Ideas Come From? Part 2

Vikki Nowak, Nottingham Spirk's VP of Strategy, answers the question, "Where do ideas come from?" This article is the second in a series

Design is Collaborative & Relentless: A (360) Round Table Discussion

In this roundtable discussion, the Nottingham Spirk design team give insights into the collaborative process of designing new products.

Troy-Bilt FLEX: Modular Outdoor Power Equipment

Troy-Bilt FLEX modular yard care system, a Lawn Mower, Snow Thrower, Leaf Blower and Power Washer are “attachments” that operate from the same Power Base.

The Invention Machine

The Invention Machine, as referred to by Dan Alexander in Forbes, was originally fired up by Nottingham and Spirk in a garage in 1972 in Cleveland, Ohio.