Nottingham Spirk Blog

What to Consider Beyond “How Long Should a Focus Group Last?”

on February 26, 2020

Written By: Josette Galiano, Consumer Insights & Engagement Strategist at Nottingham Spirk

At Nottingham Spirk (NS), our Insights team fields a lot of questions from client partners who are..

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Open Innovation: Insights Provide a Roadmap from Ideation to Innovation

on March 06, 2017

Our Vertical Innovation™ process relies heavily on market and consumer research — not just at the outset, but throughout the project. Members of our in-house Insights team — Amanda Beacher, Stephanie..

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The Relentless Pursuit of Information and "Insights"

on August 25, 2015

We’ve written about the importance of hiring creative people  and fostering a culture that promotes risk-taking.  But these should not be read to imply that all transformative ideas spring fully..

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Create a Culture of Innovation

on January 13, 2014

At the core of Nottingham Spirk's business is a culture rooted in innovation. After 42 years in business, countless product launches, and nearly a thousand patents, John Nottingham and John Spirk's..

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A New Years Greeting from Nottingham Spirk

on December 30, 2013

Capitalizing on Core Strengths 

As we approach the New Year we are thankful for the many stakeholders who have made this a successful year for Nottingham Spirk - Our associates who worked tirelessly..

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