The Spark
News, insights and commentary from NS
What Is the Role of Consumer Insights in Product Innovation?
Consumer insights shape product development by revealing the motivations, behaviors, and preferences that drive purchase deci...
Listen, Work, Repeat
Long-term planning has never felt more like guesswork… Bill Nottingham | Smart Business Cleveland I’ve had more conversations...
Zurn Aquasense: Sometimes the Best Technology is Hidden
Zurn tasked Nottingham Spirk to create a visually modern sensor faucet that would elevate Zurn's product portfolio above othe...
Revolutionary Lawn Spreader
One of our business inventions is now available at national retail stores. The Scotts Snap™ System is a combination self-seal...