“Brainstorming” is one of the most misunderstood and misapplied concepts in business. Does it work? It depends on what you mean by it.

At Nottingham Spirk we understand that innovation requires risk, so our workplace culture cultivates empathy and trust to encourage creativity.

Pixar’s success was very much on our minds when we established our Innovation Center in a grand former church in 2005.

Nottingham Spirk’s Vertical Innovation process relies on a flat management structure and a team-based approach to projects.