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    Does brainstorming work? Only as part of a larger strategy.

    “Brainstorming” is one of the most misunderstood and misapplied concepts in business. Does it work? It depends on what you mean by it.

    A little empathy goes a long way–and trust goes even farther

    At Nottingham Spirk we understand that innovation requires risk, so our workplace culture cultivates empathy and trust to encourage creativity.

    The "open office" trend is not a one-size-fits-all solution for innovation

    Pixar’s success was very much on our minds when we established our Innovation Center in a grand former church in 2005.

    Maintaining The Culture of Creativity

    Nottingham Spirk’s Vertical Innovation process relies on a flat management structure and a team-based approach to projects.