AI smart wearable for Personal Emergency Response System (PERS)
Connected & IoT, Wearables, Medical Devices
Stylish wearable marries medical safety with thoughtful design to disrupt the stagnant PERS market and redefine a legacy industry
Reimagining a legacy industry
When a major telecom provider set its sights on revitalizing the Personal Emergency Response Systems (PERS) category, they turned to Nottingham Spirk for bold thinking and deep product innovation expertise.
While traditional medical alert buttons have long served as a lifeline for seniors and people with disabilities, adoption has lagged their potential.
Many users hesitate to embrace these devices due to stigma, lack of awareness, or outdated designs that feel clinical rather than empowering. The telecom partner saw a compelling opportunity to reimagine the experience—making it smarter, more appealing, and better aligned with how people live today.
All-around wins
NS led the charge by harnessing emerging smartwatch technologies, taking full advantage of the latest advances in low-power LTE connectivity, compact processors, and high-efficiency batteries and displays. These tech enablers made it possible to design discreet, wearable solutions that seamlessly integrate with a user’s lifestyle—while improving performance and reliability.
The user is free to enjoy 24/7 use courtesy of a 7-day battery life. A $150 price point broadens accessibility to a much larger market.
Crucially, the form factor moved away from the “I’ve fallen, and I can’t get up” stigma and into the realm of consumer tech that people are proud to wear.
Our team also developed custom AI and machine learning motion models to supercharge the safety and responsiveness of PERS. Today’s intelligent systems can detect falls and other emergencies with increasing accuracy, reducing false alarms, and improving peace of mind. And with a growing aging population that’s more comfortable with digital devices than ever before, the timing was ideal.
Result
By blending modern technology with a thoughtful, human-centered approach, NS helped position our partner to transform the category.
