CHALLENGE: Improve the age-old tin can packaging used for paint.
SERVICES: Insights, Design, Engineering, Development
AWARDS: Brand Packaging Magazine’s 10 Best Packages of the Decade
Nottingham Spirk originally approached the CEO of Sherwin-Williams with a paint packaging innovation for the growing Do-It-Yourself market. Concepts behind paint containers had gone nowhere for at least 100 years. This left the space ripe for disruptive innovation.
Our thought was straightforward. What if we reinvented the paint can? After all, there had to be a better way. The current metal can needed more tools to open and close than it took to paint a wall itself. Wasn't that a problem? What it really turned out to be was an opportunity. That was the challenge that Sherwin-Williams and NS would take on that resulted in the award-winning Twist & Pour Paint Container.
“We introduced to him to the idea of reinventing the paint can,” John Nottingham says. “We wanted to approach him because it could be something he could bring to the company. He believed in us, supported us and our collaboration ended up with a transformative innovation for paint packaging. Over the years the Twist & Pour System has been granted 23 patents and Sherwin-Williams has grown to become the world’s largest paint company. We feel like this innovation has been one of the sparks that ignited the torch to help the company with its meteoric growth.”
Twist & Pour
Easier to ship, shelve, carry, open, pour, and store
CREATING A BETTER PAINT POURING EXPERIENCE
Developed and patented in an open-innovation partnership with Sherwin-Williams, the container revived the Dutch Boy brand.Read more about how Nottingham Spirk aims to change the world with our client-partners.
Our Twist & Pour Paint Container’s innovative packaging design was named one of Brand Packaging Magazine’s “10 Best Packages of the Decade.” It eliminated the challenges that the design of traditional metal cans presented to manufacturers, retailers and consumers: It’s easier to ship, shelve, carry, open, pour and store.
Developed and patented in an open-innovation partnership with Sherwin-Williams, the container revived the Dutch Boy brand — sales tripled in the first six months, providing a sizable Return On Innovation™.
“Working with Nottingham Spirk changed our business and my career. It is because of them that I’m where I am today. They helped change the culture within our company. They got us to think about the structure of the product differently.”
- Vice President of Marketing, Sherwin-Williams
The Twist & Pour “IP Portfolio” includes 23 patents
Sales tripled in the first six months
Easier to ship, shelve, carry, open, pour and store