FLEXING FOR SUCCESS
With only one engine, the cost of the attachments is up to $600 less if you buy all four. Plus, MTD had never offered a power washer before, so this was a new addition to their extensive line of products. Our research revealed a greater willingness to buy if the customer could “play” with the product and see a demonstration, so MTD rolled out the FLEX in an exclusive deal with Lowe’s, eventually being named the Lowe's Vendor Partner of the Year for the product's commercial success and consumer satisfaction.
Initial sales exceeded expectations, and a total of nine attachments are now available in the expanded product line. The Troy-Bilt FLEX is an Edison Awards Gold Winner, one of the highest accolades a company can receive in the name of innovation and business success. Additional attachments are now available: a log splitter, water pump, dethatcher, plug aerator, and chipper shredder.