Nottingham Spirk Blog

Open Innovation requires a mindset shift

on September 13, 2019

NASA’s Human Health and Performance Directorate is tasked with mitigating the risks to humans in spaceflight. In 2005, the budget for the directorate’s human research and development program was cut..

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Design is Collaborative & Relentless: A (360) Round Table Discussion

on May 31, 2017


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Open Innovation: Insights Provide a Roadmap from Ideation to Innovation

on March 06, 2017

Our Vertical Innovation™ process relies heavily on market and consumer research — not just at the outset, but throughout the project. Members of our in-house Insights team — Amanda Beacher, Stephanie..

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Disrupt yourself before someone else does

on May 25, 2016

Industries change so fast now that it’s not enough to stay ahead of current competitors. Businesses have to anticipate and head off future competition as well, a concept sometimes called “disrupting..

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Successful Partnerships Get Innovations to Market

on April 18, 2014

AdvertisingAge recently asked Nancy Hill, president of the American Association of Advertising Agencies, for her thoughts on improving agency-client relationships and how to get innovations to..

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