What to Consider Beyond “How Long Should a Focus Group Last?”

    How long should a focus group last? Insights strategist Josette Galiano elevates the inquiry and offers her expert perspective.

    Innovation Insight: SmartMouth™ Mouthwash Delivery System

    Innovative design is truly customer-centric, as explained in this article about the Nottingham Spirk developed SmartMouth packaging and delivery system.

    The Relentless Pursuit of Information and "Insights"

    User Insights, the relentless pursuit of information, even when you think you have all the answers, guides everything we do.