Nottingham Spirk Blog

Written By: Josette Galiano, Consumer Insights & Engagement Strategist at Nottingham Spirk

At Nottingham Spirk (NS), our Insights team fields a lot of questions from client partners who are..

Plenty of companies talk about “customer-centered design,” but often what they mean is “designed to suit what we want customers to want,” not necessarily what the customers actually need. Innovative..

We’ve written about the importance of hiring creative people  and fostering a culture that promotes risk-taking.  But these should not be read to imply that all transformative ideas spring fully..