Nottingham Spirk Blog

What to Consider Beyond “How Long Should a Focus Group Last?”

on February 26, 2020

Written By: Josette Galiano, Consumer Insights & Engagement Strategist at Nottingham Spirk

At Nottingham Spirk (NS), our Insights team fields a lot of questions from client partners who are..

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Innovation Insight: SmartMouth™ Mouthwash Delivery System

on March 28, 2016

Plenty of companies talk about “customer-centered design,” but often what they mean is “designed to suit what we want customers to want,” not necessarily what the customers actually need. Innovative..

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The Relentless Pursuit of Information and "Insights"

on August 25, 2015

We’ve written about the importance of hiring creative people  and fostering a culture that promotes risk-taking.  But these should not be read to imply that all transformative ideas spring fully..

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