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    Does brainstorming work? Only as part of a larger strategy.

    “Brainstorming” is one of the most misunderstood and misapplied concepts in business. Does it work? It depends on what you mean by it.

    Creative Collisions: The spark of inspiration for Vertical Innovation™

    The spark of inspiration for Vertical Innovation™ can be what we call "creative collisions," because it hints at the messy nature of innovation.