Nottingham Spirk Blog

    What to Consider Beyond “How Long Should a Focus Group Last?”

    How long should a focus group last? Insights strategist Josette Galiano elevates the inquiry and offers her expert perspective.

    Open Innovation: Insights Provide a Roadmap from Ideation to Innovation

    In this NS roundtable discussion, our in-house Insights Teams discusses how our Vertical Innovation process relies heavily on consumer insights.

    Microinteractions in Packaging Design: Detail-Oriented Design Pays Off

    This informal roundtable discussion of packaging design innovation and trends revealed the importance of consumer “microinteractions.”

    Lessons Learned: Disruptive Product & Business Innovation Go Hand in Hand

    Learn how to overcome the obstacles in getting disruptive product innovation to market using business innovation.

    Innovation Insight: SmartMouth™ Mouthwash Delivery System

    Innovative design is truly customer-centric, as explained in this article about the Nottingham Spirk developed SmartMouth packaging and delivery system.