Nottingham Spirk Blog

What to Consider Beyond “How Long Should a Focus Group Last?”

on February 26, 2020

Written By: Josette Galiano, Consumer Insights & Engagement Strategist at Nottingham Spirk

At Nottingham Spirk (NS), our Insights team fields a lot of questions from client partners who are..

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Open Innovation: Insights Provide a Roadmap from Ideation to Innovation

on March 06, 2017

Our Vertical Innovation™ process relies heavily on market and consumer research — not just at the outset, but throughout the project. Members of our in-house Insights team — Amanda Beacher, Stephanie..

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Microinteractions in Packaging Design: Detail-Oriented Design Pays Off

on October 31, 2016

Recently we asked four of our associates to discuss packaging design innovation and trends. The informal roundtable discussion reminded us of microinteractions, a concept rooted in web and app..

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Lessons Learned: Disruptive Product & Business Innovation Go Hand in Hand

on October 13, 2016

Ideating is just the start. Can you identify and overcome the internal obstacles in the complex, winding path to market?

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Innovation Insight: SmartMouth™ Mouthwash Delivery System

on March 28, 2016

Plenty of companies talk about “customer-centered design,” but often what they mean is “designed to suit what we want customers to want,” not necessarily what the customers actually need. Innovative..

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