How long should a focus group last? Insights strategist Josette Galiano elevates the inquiry and offers her expert perspective.

In this NS roundtable discussion, our in-house Insights Teams discusses how our Vertical Innovation process relies heavily on consumer insights.

This informal roundtable discussion of packaging design innovation and trends revealed the importance of consumer “microinteractions.”

Learn how to overcome the obstacles in getting disruptive product innovation to market using business innovation.

Innovative design is truly customer-centric, as explained in this article about the Nottingham Spirk developed SmartMouth packaging and delivery system.