The Spark
News, insights and commentary from NS
What Is the Role of Consumer Insights in Product Innovation?
Consumer insights shape product development by revealing the motivations, behaviors, and preferences that drive purchase deci...
What to Consider Beyond “How Long Should a Focus Group Last?”
Nottingham Spirk At Nottingham Spirk (NS), our Insights team fields a lot of questions from client partners who are intereste...
Open Innovation: Insights Provide Roadmap from Ideation to Innovation
Nottingham Spirk Our Vertical Innovation® process relies heavily on market and consumer research — not just at the outset, bu...
Microinteractions in Packaging Design: Detail-Oriented Design Pays Off
Recently we asked some associates to discuss packaging design innovation and trends. The informal roundtable discussion remin...
Innovation Insight: SmartMouth™ Mouthwash Delivery System
Plenty of companies talk about “customer-centered design,” but often what they mean is “designed to suit what we want custome...