Find Your Path to Growth
Our PathFinder™ program results in a robust product and/or service roadmap in a given topic area.
White space analysis is grounded in deep research and analysis by NS team members across disciplines. Our insights team utilizes initial research to form a baseline understanding of the industry and/or category. The design and engineering teams study competitive landscape, retail opportunities and emerging technologies. Our social media research and gap analysis reveals customer and end-user pain points and unmet needs. Collectively, this information allows us to identify white space large growth opportunities and a robust product/service roadmap.