Pathfinder Innovation Identification

NOTTINGHAM SPIRK'S PATHFINDER™ PROGRAM IS A 3-MONTH INNOVATION IDENTIFICATION PROCESS DESIGNED TO ANALYZE WHITE SPACE AND UNCOVER OPPORTUNITIES FOR GROWTH.

Nottingham Spirk Pathfinder Program - White Space Analysis
White Space Research & Analysis for Growth Opportunities

Find Your Path to Growth

Our PathFinder™ program results in a robust product and/or service roadmap in a given topic area. 

White space analysis is grounded in deep research and analysis by NS team members across disciplines. Our insights team utilizes initial research to form a baseline understanding of the industry and/or category. The design and engineering teams study competitive landscape, retail opportunities and emerging technologies. Our social media research and gap analysis reveals customer and end-user pain points and unmet needs. Collectively, this information allows us to identify white space large growth opportunities and a robust product/service roadmap.

Thinking about innovations for a potential business asset? Do your Innovation Due Diligence.

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Five scenarios suggesting you need a new category strategy

What happens when your category is not growing—or even declines? Being number one in a declining market isn’t a great place to be.

case studies

atHand-Medical-Product-Innovation

athand overbed table

THE ONLY ADJUSTABLE BEDSIDE TABLE WITH BUILT-IN LIGHTS, POWER, USB AND STORAGE

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CARDINAL HEALTH INPOWER

A CONNECTED CONSUMER MEDICAL DEVICE TO IMPROVE MEDICATION ADHERENCE RATES

Sterifre Aura - Innovative Medical Device Disinfectant System

STERIFRE MEDICAL

MEDICAL DEVICE DISINFECTANT SYSTEM FOR HEALTHCARE FACILITIES

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Learn how Nottingham Spirk can design and commercialize your next breakthrough innovation.