Design for the Future
IoT is here to stay, and we help companies rise to the challenge.
One of the biggest mistakes companies make when it comes to developing connected products is focusing too much on the technology. That might sound counter-intuitive, but Nottingham Spirk's approach to incorporating digital technologies into products is to focus less on the tech and more on the use case. What business problem or consumer problem is being solved? And how does technology enable that? Because our innovation solutions are rooted in insights, we always begin with a problem and evaluate the many ways that problem can be solved. Technology is simply the vehicle by which problems are solved today, more often than ever before.
