Developing the "Future of Sewing"
To win over sewists long accustomed to paper patterns, we designed a system that was easy to set up and take down. A sturdy tension rod, called the “beam”, extends from floor to ceiling and has a carrier for the projector, which attaches easily and twists securely into place.
Transitioning from paper to digital required a mobile app that introduces new features while still maintaining some patterning conventions.
Pattern Library: Purchased patterns download into the Pattern Library and include sewing instructions and suggested layouts.
The Workspace: The sewist sends the selected pattern to the Workspace where they position pattern pieces for projecting onto fabric.
Calibration: To ensure the pattern projects at an accurate size, the sewist photographs the proprietary Ditto cutting mat with their mobile device and the software scales the pattern.
Splicing: Larger pattern pieces are projected in multiple frames, and users are guided by an interactive layout.
To create the optimal user experience, the NS insights team tested the product with actual sewists throughout the development process.
In addition to the many benefits of paperless, projectable patterns, ultimately Ditto is a tool to enable creativity. It contributes to the growing movement of makers and indie fashion designers and reignites the love of sewing for sewists.
Read all about Ditto's debut at NYFW!