Rug Doctor was well known for its commercial-grade carpet cleaners, available to rent at Home Depot and other stores, but wanted to get into the consumer retail market. The challenge was to maintain the brand’s reputation for making the toughest and most reliable cleaners on the market, but at a price appealing to homeowners.

Research and Testing to Ensure Customer Satisfaction

Extensive, in-home consumer research revealed carpet-cleaning dilemmas and frustrations with existing cleaners. Consumers wanted power, convenience, and portability, and no model seemed to provide all three. Armed with these insights, we developed two products with Rug Doctor, the Spot Cleaner and the Deep Carpet Cleaner. Additional consumer testing was conducted throughout the product innovation process to ensure customer satisfaction.