The Kraft Heinz Company is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. However, they were looking to strengthen one of these areas in particular - the restaurant and large kitchen setting.
Large amounts of waste, costly transportation, and awkward packaging are nothing new to the bulk food industry, but Kraft was determined to break away from these norms. They approached Nottingham Spirk to identify the most needed areas of improvement and to deliver a packaging innovation that would put them above the competition. The result, the Kraft YES Pack.
DRESSED FOR SUCCESS
By leaving the traditional, rigid packaging design in the past, Kraft's YES pack eliminates 70 percent of transportation costs and uses 60 percent less plastic. The flexible packaging also allows consumers to squeeze the contents of the pack out, resulting in 99 percent product yield.
With easy pour, dual-grip handles, a resealable cap, and a flexible body, it's no wonder the YES pack was awarded the Dupont Packaging Award for customer experience and the Flexible Packaging Gold Achievement Award. The real trick, is making a flexible package that stands up on the shelf; which it does that too. The ease of use created by this product innovation results in an overall happier, cleaner and more efficient kitchen experience.