Nottingham Spirk has had a long partnership in bringing innovations to market with P&G, such as the Swiffer Sweep+Vac. So when P&G came up with the the concept of cleaning air using advanced Swiffer materials, they naturally approached Nottingham Spirk with the opportunity. Utilizing the Swiffer technology would allow for a low-cost filter with the efficiency of more expensive HEPA filter. Nottingham Spirk agreed to partner with P&G to commercialize and sell the innovation, leveraging our in-house Design, Engineering, Consumer Insights, Branding and sourcing teams to do so.
Utilizing Swiffer technology - commonly associated with floor care - and the Febreze brand, Nottingham Spirk set out to further develop and refine a silent, affordable, and efficient air filter technology. We were given an early prototype of the Febreze Air Duster and were tasked with reducing the costs of the product. This was accomplished by updating the design and making it easier to ship and work with our manufacturing sources to commercialize the final concept. Nottingham Spirk partnered with World And Main, a manufacturer of home fans and various other products, to help distribute and market the final product.
Febreze Air Duster
The final product: The Febreze air duster - now available on Amazon - captures 99% of seasonal allergens & visible dust for a cleaner house. It continuously filters allergens - and excels for homes with pets - from the air, utilizing the power of the Swiffer Traps + Locks technology. It removes these contaminants from the air and surfaces to achieve the clean, fresh smelling sensation that is the hallmark of the Febreze brand. The dirty air is pulled in by the fan, carrying airborne dust and allergens through the filter. Clean air is then blown out and circulated throughout the room, reducing airborne allergens and dust buildup on room surfaces.