Vertical Innovation in Action: Nottingham Spirk's Unique Approach

Nottingham Spirk practices vertical innovation, where all development activities are handled by one cohesive, expert, experienced group. It is all done under one roof in the 60,000 square foot, state-of-the-art Nottingham Spirk Innovation Center. The result is patented game-changing products, created faster and more cost efficient.

Market Analysis and Customer Insights

It all begins with deep understanding.

The most innovative designs result from an initial consumer research phase. Rather than turn to outside facilities to get tactical feedback generated from traditional focus groups, our team recruits, moderates and analyzes data in-house.

We use unique consumer research techniques to reveal the customers’ real emotional connections and potential unmet needs to generate new ideas. And although the Market Research Team facilitates this phase, the entire project innovation team is intimately involved in the creation of the discussion guides, research methods and is an active participant in understanding the consumer and market potential.

Consumer Research Services

  • Ethnographic Research
  • Customer Focus Groups
  • Store Intercepts
  • Quantitative Research
  • Market Assessments
  • Competitive Analysis

Ideation and Design

Designers at Nottingham Spirk don’t just create concepts, they invent real products.

From the earliest stages, our product designers are thinking not just about form and function, but also cost and customer satisfaction. Their responsibilities take them far beyond their desktop – into the lab with the engineers and prototype technicians, the conference room with clients, sometimes even to the factory floor. Such seamless integration with the entire product development process ensures that no opportunity to improve on the original design will be missed. It’s not the intent that matters, it’s the result.

Product Design Services

  • Ideation Sessions
  • Concept Visualization (Real-time sketches to Hi-Definition Alias Renderings)
  • Ergonomics Studies
  • 3D Modeling and Animation

Engineering and Prototyping

Engineers at Nottingham Spirk are experienced, “hands-on” professionals inventing a wide range of successful products, from consumer to medical.

Our engineers are equally adept with high-end CAD and all fabricating methods, including rapid prototyping; they can build almost as fast as they can think.

This efficiency allows them to remain calibrated to the balance between art and science – our engineers work closely with designers throughout all steps of the managed invention process – and still maintain the clarity of thought and purpose that gets products to market in months, not years.

Packaging and Retail Experience

A brand identity needs to express a lot about your product during a two second glance.

Clients trust us with their most valuable assets, their brands, because of our industry-leading reputation for creating logos for them, as well as packaging designs and corporate identities that are clear, appealing and timeless. That’s why our original designs for Little Tikes, Dirt Devil, Purell and Duck Tape have endured for decades. More than ever, labels matter.

Branding and Visual Design Services

  • Logos and Visual Identity
  • Naming
  • Print Collateral
  • Signage and Retail Design
  • Package Design
  • Interactive Design
  • 3D Modeling and Animation

Sourcing and Production Support

U.S. Partnerships

Nottingham Spirk has 40 years of trusted U.S. manufacturing relationships.

Nottingham Spirk U.S. Partnerships

Map displaying Nottingham Spirk U.S. partnership locations


Global Partnerships

Over 40 partnerships outside the U.S. in countries such as: Canada, Turkey, France, China, Thailand.

Expertise and skills in a single location:

  • Consumer Research
  • Focus Group Facilitators
  • Business Strategists
  • Industrial Designers
  • Chemical Engineers
  • Mechanical Engineers
  • Pro-E & Alias Experts
  • Sourcing Specialists
  • Visual Design
  • Patent Strategy
  • Prototype Technicians
  • Sculptors
  • Photographers
  • Social Media Experts
  • User Experience
Our 60,000 sq. ft. Innovation Center is state-of-the-art:

  • Focus Group Facilities
  • Two 400 sq. ft. Spray Booths
  • Plastic Molding and Forming
  • 5 Axis CNC Router
  • CNC Machines
  • Sand Blasting
  • Welding
  • Machining
  • Test Kitchen
  • Electronics Lab
  • Laser Cutting
  • Soft Goods Fabrication
  • Secure Project Rooms
  • Large Format Signage Printers
  • Amphitheatre Meeting Space
  • Day Care
Medical Devices

From medical equipment giants to start-ups, Nottingham Spirk is a trusted open innovation partner.

Retail Experience

When products need attention, Nottingham Spirk gets them noticed.

Packaging Design

Most firms treat packaging design as an afterthought. We see it as an opportunity to make your brand alive.

Consumer Products

We’ve created revolutionary, new product innovations generating over $45 billion of new sales for our clients.

Vertical Innovation

Our unique vertical integration model means the development process is cut in half.

B2B Products

We’re equally adept at helping business-to-business clients introduce breakthrough products.

Keep Current

Catch up on the latest product development and business growth at Nottingham Spirk.

Contact Us

Write or call, get directions to the Innovation Center, and stay in touch via our e-news or social media.


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