WHAT'S NEXT FOR HEALTH & BEAUTY?
Innovative new products are hitting the health and beauty market every day.
Consumers in the health and beauty market — skincare, cosmetics, fragrance, hair care and related categories — are exposed to innovative new products and groundbreaking concepts constantly. Like most other markets, technology is changing the landscape. From 3D printed face masks to using complex algorithms to configure customized products, tech and data are making waves in health and beauty.
But technology is just one piece of the health and beauty pie. Consumers’ buying decisions are also substantially impacted by product safety, sustainability and biodegradability. Buyers want to use products that are safe for their bodies and for the planet, and care about investing in brands that prioritize similar values. This has led to stark changes in health and beauty product ingredients, like the increased demand for silicone-free shampoos and plant-based retinol alternatives. Even probiotics are making their way into health and skincare regimens.