---
title: "Cub Cadet HAULER: Innovative Versatility"
description: Sides up, the Cub Cadet HAULER can hold 10 cubic feet of soil, mulch, stones, etc., weighing up to 800 pounds. Sides down, the hauler becomes a flatbed
---

[Nottingham Spirk | Insights ](https://www.nottinghamspirk.com/musings)

# [Cub Cadet HAULER: Innovative Versatility](https://www.nottinghamspirk.com/musings/cub-cadet-hauler-innovative-versatility)

 Written by [nsdesign](https://www.nottinghamspirk.com/musings/author/nsdesign) | Mar 20, 2015 4:02:38 PM

MTD (Headquartered in Valley City, OH), owner of [Cub Cadet](http://www.cubcadet.com/equipment/cubcadet) lawn and garden tractors, is partnering with NS to develop new products for the business. Our insights process revealed that among the target demographic — homeowners with large properties — the biggest deterrent to buying tow-behind haulers was a lack of storage space. So, the opportunity, and the challenge, were clear.

> “I’d love to have one,” we heard again and again in focus groups, “but I just don’t have room for it in my garage.” 

Fold-down sides were a good start but wouldn’t suffice; to truly take up less floor space, the yard hauler also needed to stand upright when stored, and without toppling over. We addressed this with a detachable tow-bar tongue which slides into a groove when the yard hauler is tipped into its upward position, providing additional stability. In the storage position the [Cub Cadet HAULER](https://www.nottinghamspirk.com/our-work/cub-cadet-hauler) is 18 inches deep, and in either the vertical or horizontal format it occupies about [70 percent less ](http://hauler.cubproductmarketing.com/)floor space than other yard haulers of comparable size.

None of this came at the cost of functionality, however. Sides up, the [Cub Cadet HAULER](https://www.nottinghamspirk.com/our-work/cub-cadet-hauler) can hold 10 cubic feet of soil, mulch, stones, etc., weighing up to 800 pounds. Sides down, the hauler becomes a flatbed for lumber and other odd-sized loads. The hauler body is made primarily of structural foam, a molded polymer that’s rugged, durable and lightweight. The hauler weighs less than 100 pounds and pairs perfectly with all Cub Cadet tractors.

For convenience we added a foot-pedal dump release, tool carriers on the sides and a groove for sliding in a partition. We also designed an optional handlebar that allows the user to push the hauler like a wheelbarrow. The fold-down sides also make it possible to package and ship the Cub Cadet HAULER nearly fully assembled. The purchaser only needs to attach the tires, which takes about two minutes.

[View full post](https://www.nottinghamspirk.com/musings/cub-cadet-hauler-innovative-versatility)

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