EVALUATE YOUR 2020 PRODUCT CONCEPT IN 4 WEEKS

Nottingham Spirk's new product planning program is a low-cost way to vet a product concept or market opportunity before your business invests further

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REDUCE INNOVATION RISK IN 4 WEEKS

A High-Value Engagement for Innovators and Product Managers

Now that the new decade is upon us, you likely have a solid idea of what’s in your product pipeline for 2020. Whether your focus this year is on adding functionality to a core product, moving into an adjacent category, or entirely new and disruptive innovations, Nottingham Spirk can help.

ABOUT THE PROGRAM

REACH, or Readiness Evaluation and Category Horizon, is a new heuristics offering from the innovation experts at Nottingham Spirk (the longest standing innovation firm in the US). Designed to provide companies a low-cost* way to vet a product concept or market before the business invests further. During this high-value four-week engagement, our team will conduct a thorough heuristic and market evaluation of either an existing product concept or a competitor product, backed by a report that can be shared with your company stakeholders to gain organizational alignment on next steps.

*Clients who commit on or before January 31, 2020 will unlock a reduced rate for the REACH program.

REGISTER NOW

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WHAT YOU GET WITH REACH

Program Benefits:

  • Optimize your product or product concept

  • Identify opportunities for market differentiation against competitors

  • Reduce innovation risk by vetting before further investment

  • Identify and document product and/or innovation priorities for 2020

The REACH 5-Point Evaluation:

Human Factors

An evaluation exercise to uncover the usability factors both physically and psychologically

Competitive Perspective

An assessment of how your product or product concept stands up against competitors and provides insight for improvement

Retail/Online Presence

Studies how your product or product concept's presence performs within stores/online and suggests alternatives

Product Features & Functionality

Analyzes product performance against the possible opportunity

Issues Severity

A ranked list of discovered issues to resolve

Final Deliverable:

The results of our 5-point REACH evaluation will be thoroughly documented and presented to you and your team in a collaborative, open dialogue format to allow for contextual information and discussion. Inside the report, our team will include recommended activities for 2020 based on REACH findings and analysis organized and ranked based on several criteria, including priority, level-of-effort, time commitment and cost to complete.

REGISTER NOW

Register for REACH Today