Even well-established brands find the need to reinvent themselves now and then to stay competitive and retain customer interest.
In this sixth episode of our popular Keeping Innovation Alive NS Roundtable series, innovation leaders from Crestron Electronics, J.M. Smucker, and Balsam Hill share insights into the ways reinvention has played a role in their companies and careers.
Bill Nottingham, Vice President of Growth at Nottingham Spirk, moderates this virtual discussion.
Michelle Guss, Crestron Electronics Michelle joined Crestron in 2007 and is currently the Director of Residential Business Development for North America. She is responsible for analyzing key residential market segments to acquire new sales opportunities for Crestron, and also oversees the Business Development team and Crestron’s Design Showrooms throughout the U.S.
Mac Harman, Balsam Hill As CEO & Founder of Balsam Hill, Mac has built the company from an idea into a global brand. Balsam Hill was named to Forbes’ inaugural list of “America’s Best Small Companies” and today is a $200M direct-to-consumer retailer of holiday and home décor products in North America, Europe, and Australia.
Joe Stanziano, J.M. Smucker Co. As Senior Vice President & General Manager, Joe is currently charged with driving innovation and growth of the coffee category for The J.M. Smucker Company, supporting its leading and emerging brands to continue to meet the ever-evolving taste and format preferences of consumers.