Keep Current: News, Product Launches, Thought Leadership


Cub Cadet HAULER: Innovative Versatily

By Nottingham Spirk, March 20, 2015

MTD (Headquartered in Valley City, OH), owner of Cub Cadet lawn and garden tractors, is partnering with NS to develop new products for the business. Our insights process revealed that among the target demographic — homeowners with large properties — the biggest deterrent to buying tow-behind haulers was a lack of storage Read more »


CWRU & Nottingham Spirk Partnership for Innovation

By Nottingham Spirk, March 19, 2015

Case Western Reserve University is already one of the top-20 schools in the nation for research funding. But the expanding think[box] facility will make CWRU unique not just in academia but the growing national Maker Movement and Nottingham Spirk is pleased to be getting in on the ground floor.

Designed to support a Read more »


Shattered Glass: The Value of a “Soft Launch”

By Nottingham Spirk, March 9, 2015

In May 2013, Bloomberg News declared that Google was “winning the innovation war against Apple.”

Google is winning this war because it has a better innovation process. The key to Google’s process is its “launch and iterate” approach. This means almost every new product the company puts out—including the ones announced last Read more »


Engineer Opportunities: Elsie’s New Car

By Nottingham Spirk, February 18, 2015

Innovation changes the world — and changing the world of just one person still counts. We were reminded of this by the above video, which accompanied the online version of Case Western Reserve University’s 2013-14 annual report. The video tells how four students upgraded a little girl’s beloved motorized mini-car. Flynn McPherson, a Read more »


2015 CES: Emerging Innovation

By Nottingham Spirk, January 28, 2015

As usual, the gravitational pull of the tech giants at the recent Consumer Electronics Show was nearly inescapable, but we were also drawn to the “Eureka Park” section of the show. Eureka Park is known as the flagship startup destination for startups and universities.  Showcasing were universities like CWRU, with 9 student Read more »


Hiring For Creativity

By Nottingham Spirk, January 16, 2015

A previously unknown essay was published on creativity written by Isaac Asimov (1959). The Science Fiction icon had been asked to consult on a project involving a ballistic missile defense system. Asimov eventually left the project, but not before sharing his thoughts on the makeup of a team that could conceive of new approaches well Read more »


Commentary – “Goodbye, TiVo?” via

By Nottingham Spirk, December 12, 2014

This is a commentary piece based on an article found on and written by Chris Ziegler. Chris is a longtime TiVo fan but now laments the once-revolutionary device’s slow slide into also-ran status:

But then something happened. Well, actually, nothing happened. TiVo innovated at a pace unbefitting its role as a disruptor; Read more »


HALO Bassinest: Innovative Solution for Co-Sleeping

By Nottingham Spirk, December 9, 2014

HALO, inventor of the SleepSack wearable blanket for infants, was founded by a couple who lost a child to Sudden Infant Death Syndrome. We were thrilled and honored when they approached us about working together on baby-safety innovations. In our wide-ranging discussions, we got into the issue of “Co-Sleeping” — parents and infants Read more »


Forbes Reinventing America: Invest In The Midwest

By Nottingham Spirk, November 17, 2014

INDIANAPOLIS (November 13, 2014) – Ohio was well represented at the Forbes Reinventing America Summit. Featured speakers included Craig Maxwell of Parker Hannifin, Mark Kvamme of Drive Capital, Steve Cashman of Dublin, Ohio-based HealthSpot and Nottingham Spirk co-founder John Nottingham.

Nottingham and Cashman spoke at a “Masters of Innovation” Read more »


Fox Business: HealthSpot Partnership with Rite Aid

By Nottingham Spirk, November 10, 2014

Steve Cashman, CEO of HealthSpot, was a guest on Friday’s Opening Bell With Maria Bartiromo on Fox Business. Cashman was joined by Robert Thompson, Rite Aid’s EVP of Pharmacy, to announce the HealthSpot partnership with Rite Aid, beginning with a 100 HealthSpot Station rollout in Ohio pharmacies.

The HealthSpot Station is a fully Read more »

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