Try Me Package: Design that Makes the Product Come Alive

Try Me Package

Seeing is believing, but experiencing is buying.

When the SpinBrush was launched, the very notion of a $5 electric toothbrush was preposterous. Cautious consumers would need some assurance that this product really worked. Live demonstrations in stores were not an option, so the packaging design was key.

Our product innovators devised a unique blister package that allowed customers to “try” the product and turn it on when the button was depressed through the clear blister, but prevented the unit to be turned on continuously until after purchase and the product was removed from the package.

This patented try me package design made the product come alive. It stimulated the senses so the customer could see the movement, hear the motor and feel the power which helped to make the SpinBrush a rare overnight sensation. To this day the patented design allows SpinBrush to have the only “Try Me” package in its particular consumer market. Patents for the “Try Me” features are just part of a portfolio of 42 patents by Nottingham Spirk assigned to SpinBrush.

Seeing is believing, but experiencing is buying.

Patents

U.S. Patent 6,189,693 - Electric Toothbrush

U.S. Patent 6,189,693 - Electric Toothbrush

U.S. Patent 6,932,216 - Electric Toothbrush

U.S. Patent 6,932,216 - Electric Toothbrush

U.S. Patent 6,371,294 - Electric Toothbrush

U.S. Patent 6,371,294 - Electric Toothbrush

U.S. Patent 6,311,837 - Packaging Arrangement with Stretch Prevention

U.S. Patent 6,311,837 - Packaging Arrangement with Stretch Prevention

 
Try Me Package

Our product innovators devised a unique blister pack that allowed customers to “try” the product and turn it on when the button was depressed through the clear blister.

Twist & Pour Container

It’s easier to ship, shelve, carry, open, pour and store.

Axe/Lynx Pocket Aerosol

Designing the first palm-sized aerosol dispenser was challenging enough. But to reside in the pants pockets of young men, the spray head needed a clever lockout mechanism.

Fridge Fresh

This unique packaging design produced higher margins and more frequent turns over Arm & Hammer’s commodity baking soda.