SpinBrush: The Ultimate Disruptive Innovation

SpinBrush Electric Toothbrush

SpinBrush Electric Toothbrush

The ultimate “disruptive” innovation, the SpinBrush rose to prominence so quickly that it’s easy to forget that all electric toothbrushes used to cost over $100 and accounted for only a tiny fraction of its consumer market.

As the cost of manual toothbrushes approached the $5 retail price point, we were convinced that if we could design an electric toothbrush at a manual price, it would be a runaway hit.

Launching a start-up company around the product, we sold 10 million SpinBrushes in the first year, instantly tripling the electric toothbrush market. Procter & Gamble then acquired the invention for its Crest brand and sales exploded with an impressive Return on Innovation™, generating billions of dollars in sales for a new major consumer market.

The SpinBrush product line is protected by 42 patents with several more worldwide patents pending.

Patents Filed

 
Hoover / Dirt Devil

Together we developed market-changing innovations in floor care:  the first true hand-held vacuum, the first all-plastic upright, the first onboard tools, and the first full line of bagless vacuums.

Swiffer SweeperVac

A popular floor cleaner combined with a Dirt Devil cordless vacuum: so successful that P&G later acquired the invention and relaunched it.

Scotts® Snap System

Carefully designed to eliminate the most common annoyances associated with spreading fertilizer, seeds, and weed killer.

SpinBrush

As the cost of manual toothbrushes approached the $5 retail price point, we were convinced that if we could design an electric toothbrush at a manual price, it would be a runaway hit.