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- The Innovation CenterAll our work, from research to product design to protoyping to testing, is conducted at our Innovation Center, ensuring efficiency, confidentiality and intellectual property protection.
- ClientsAll of our clients trust Nottingham Spirk because of our strong reputation bringing game-changing product inventions to market quickly and with proven ROI — Return On Innovation™.
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SpinBrush Electric Toothbrush
The ultimate “disruptive” innovation, the SpinBrush rose to prominence so quickly that it’s easy to forget that all electric toothbrushes used to cost over $100 and accounted for only a tiny fraction of its consumer market.
As the cost of manual toothbrushes approached the $5 retail price point, we were convinced that if we could design an electric toothbrush at a manual price, it would be a runaway hit.
Launching a start-up company around the product, we sold 10 million SpinBrushes in the first year, instantly tripling the electric toothbrush market. Procter & Gamble then acquired the invention for its Crest brand and sales exploded with an impressive Return on Innovation™, generating billions of dollars in sales for a new major consumer market.
The SpinBrush product line is protected by 42 patents with several more worldwide patents pending.
Patents Filed
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U.S. Patent 7,234,187 – Electric Toothbrush
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U.S. Patent 6,932,216 – Electric Toothbrush
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U.S. Patent 7,451,514 – Complex Motion Toothbrush
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U.S. Patent 7,228,583 – Electric Toothbrush Housing Design
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U.S. Patent 6,000,083 – Electric Toothbrush
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U.S. Patent 7,421,753 – Electric Toothbrush
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- U.S. Patent 7,234,187 – Electric Toothbrush
-
- U.S. Patent 6,932,216 – Electric Toothbrush
-
- U.S. Patent 7,451,514 – Complex Motion Toothbrush
-
- U.S. Patent 7,228,583 – Electric Toothbrush Housing Design
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- U.S. Patent 6,000,083 – Electric Toothbrush
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- U.S. Patent 7,421,753 – Electric Toothbrush
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