The Scotts® Snap System

Scotts Snap Pac lawn spreader

Scotts®, the dominant lawn care company, turned to our Vertical Innovation process in order to improve the consumer experience with their products. They wanted to discover new business opportunities within their category, and bring new consumers into their expanded target market.

The Nottingham Spirk innovation team worked closely with Scotts to understand the underlying emotions and ‘real life’ frustrations with current products. Through a seamless process of creating new concepts, developing engineering layouts, prototyping dispenser/ package system, and regular checkpoint testing with consumers, we translated these user insights into the Snap system.

The Scotts Snap Pac system was carefully designed to eliminate the most common annoyances associated with spreading fertilizer, seeds, and weed killer. The design solution combined a new intuitive spreader with a self-sealing new cartridge package. With the Snap Pac, consumers never touch or even smell the chemicals, or fiddle with spreader settings. The unique package easily locks into place and adjusts the material flow rate automatically.

Patents

U.S. Patent US 2011/0042493 A1 - Catridge Spreader System

U.S. Patent US 2011/0042493 A1 – Catridge Spreader System

 
Hoover / Dirt Devil

Together we developed market-changing innovations in floor care:  the first true hand-held vacuum, the first all-plastic upright, the first onboard tools, and the first full line of bagless vacuums.

Swiffer SweeperVac

A popular floor cleaner combined with a Dirt Devil cordless vacuum: so successful that P&G later acquired the invention and relaunched it.

Scotts® Snap System

Carefully designed to eliminate the most common annoyances associated with spreading fertilizer, seeds, and weed killer.

SpinBrush

As the cost of manual toothbrushes approached the $5 retail price point, we were convinced that if we could design an electric toothbrush at a manual price, it would be a runaway hit.