Hoover Dirt Devil: Market Changing Innovations in Floor Care

Dirt Devil Vacuum Cleaner

Dirt Devil Vacuum Cleaner

Hoover / Dirt Devil shows what a game-changing consumer product line can do.

It began with a strategic innovation relationship with Nottingham Spirk. Together we developed market-changing innovations in floor care:  the first true hand-held vacuum, the first all-plastic upright, the first onboard tools, the first full line of bagless vacuums, and we designed the revolutionary platform architecture that led to differentiated models for competing retail channels.

Hoover/Dirt Devil was the first complete line of task-oriented, popularly priced floor care products. And the sales skyrocketed. Nottingham Spirk has designed vacuum cleaners for TTI Floor Care under the Hoover and Dirt Devil brand names for over 20 years.

To date, Nottingham Spirk has earned 110 patents for Hoover/Dirt Devil.

Patents Filed

 
Hoover / Dirt Devil

Together we developed market-changing innovations in floor care:  the first true hand-held vacuum, the first all-plastic upright, the first onboard tools, and the first full line of bagless vacuums.

Swiffer SweeperVac

A popular floor cleaner combined with a Dirt Devil cordless vacuum: so successful that P&G later acquired the invention and relaunched it.

Scotts® Snap System

Carefully designed to eliminate the most common annoyances associated with spreading fertilizer, seeds, and weed killer.

SpinBrush

As the cost of manual toothbrushes approached the $5 retail price point, we were convinced that if we could design an electric toothbrush at a manual price, it would be a runaway hit.