Consumer Product Innovation

We’ve been turning “what if” moments into market-dominating consumer products for decades.

Imagine what tens of millions of dollars in new product sales will do to your bottom line. Nottingham Spirk has created hundreds of revolutionary, new product innovations generating over $45 billion of new sales for our clients.

Our vertically integrated innovation process has produced easy-pouring paint cans, affordable electric toothbrushes, the world’s smallest aerosol dispenser and hundreds of revolutionary new products.  Through market research and monitoring consumer trends, we design products with cost and the end user in mind. Our inventions have earned our clients hundreds of patents and billions in sales.

Our Innovations

Hoover / Dirt Devil

Together we developed market-changing innovations in floor care:  the first true hand-held vacuum, the first all-plastic upright, the first onboard tools, and the first full line of bagless vacuums.

Swiffer SweeperVac

A popular floor cleaner combined with a Dirt Devil cordless vacuum: so successful that P&G later acquired the invention and relaunched it.

Scotts® Snap System

Carefully designed to eliminate the most common annoyances associated with spreading fertilizer, seeds, and weed killer.


As the cost of manual toothbrushes approached the $5 retail price point, we were convinced that if we could design an electric toothbrush at a manual price, it would be a runaway hit.

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